The world has a major waste problem. But where do we even start in trying to address it?
In 2020/21, Australia generated around 75.8 million tonnes of waste. This was the equivalent of 2.95 tonnes per person, according to the Department of Climate Change, Energy, the Environment and Water (DCCEEW).
It’s something that concerns Radhika Mayani, founder of Left-handesign, a business that creates eco-friendly stationery from sustainable products.
It’s Day 3 of Global Entrepreneurs Week, a week dedicated to recognising those who are paving the way for a better future with innovative business ideas.
Today, Women’s Agenda shares our Q&A with Radhika Mayani.
Can you give us a brief description of your business?
Left-handesign, is Singapore’s first plantable stationery brand that has expanded to Australia. It specializes in creating eco-friendly stationery products that can be planted to grow into beautiful plants. Our products align with principles of sustainability and the circular economy. The goal for Left-handesign is to become the most beloved plantable stationery brand not only in Australia but also nationwide. Our passion for entrepreneurship and commitment to environmentally friendly products are central to our business’s mission and vision.
What inspired you to start your business?
My journey towards sustainability began when I worked in the hospitality industry in Singapore and witnessed the significant wastage happening in hotels. This experience triggered my determination to find a solution to the waste problem and promote sustainability.
Founded in 2017, Left-handesign® is the result of my passion for nature and stationery. I managed to strike a balance between these two interests and launched the ‘BĪJ’ collections, which include a range of stationery products such as pens, pencils, notebooks, and more. What sets these products apart is that they are embedded with seeds, offering users a unique experience when the stationery reaches the end of its life. This innovative approach aligns with my commitment to sustainability and reducing waste.
I strongly believe that creating awareness about such products is a crucial step in addressing the waste problem and making them a global alternative to single-use stationery. I envision the products replacing traditional single-use stationery items in various settings, including offices, schools, universities, government organizations, hotels, and beyond. My dedication to sustainability and the journey towards creating a positive impact through my brand exemplify our commitment to environmental responsibility and conscious consumerism.
What are some challenges you have faced, and how have you overcome them?
Some of the most significant challenges that entrepreneurs face include, the high cost of living and business, the limited domestic market, intense competition, and a shortage of skilled workers. In conclusion, there are many advantages to entrepreneurs, with a favorable business environment and robust infrastructure, it also poses significant challenges that entrepreneurs must overcome by adopting the right strategies such as leveraging technology, building a strong network, focusing on niche markets, emphasizing innovation, and partnering with government agencies. By adopting the right strategies, entrepreneurs can navigate these challenges and build successful businesses.
Do you have a vision for the future of your business?
The future of Left-handesign would be expanding our product line, increasing market presence, and forming strong partnerships with sustainability-focused companies are excellent strategies for achieving our goal of becoming the most beloved plantable stationery brand in Australia and nationwide. Continual innovation in sustainable stationery will likely keep us ahead in this competitive and environmentally conscious market.
To further realize this vision, we consider actively promoting our sustainability initiatives, engaging in community outreach and education on eco-friendly practices, and staying up-to-date with the latest developments in sustainable materials and production methods. Additionally, conducting customer feedback and market research can help us tailor our product offerings to meet the evolving needs and preferences of our target audience.
Overall, our vision aligns well with your passion for sustainability and entrepreneurship, and with dedication and strategic planning, we’re well-positioned to make a positive impact in the field of sustainable stationery.
Do you have any advice for aspiring female entrepreneurs?
As an aspiring female entrepreneur with a passion for sustainability and entrepreneurship, here are some pieces of advice that may be particularly relevant to your journey:
1. Believe in yourself and your abilities.
2. Build a support network of mentors and fellow entrepreneurs.
3. Embrace your unique perspective and use it as an asset.
4. Continuously learn and adapt to changes in the business landscape.
5. Develop financial literacy to make informed decisions.
6. Network actively online and offline.
7. Cultivate resilience to navigate challenges.
8. Set clear business goals and create a roadmap to achieve them.
9. Advocate for fair opportunities and compensation.
10. Prioritize self-care to avoid burnout.
11. Celebrate your achievements, big or small.
12. Stay true to your values, especially if sustainability is your mission.
Remember that every entrepreneurial journey is unique, and you have the power to shape your business according to your vision and values. Stay passionate, stay persistent, and keep pushing towards your goals. Your dedication to sustainability and entrepreneurship is inspiring and has the potential to make a positive impact on the world.